“Many are rather easily able to contemplate the heroism of sacrifice, yet it is the few who are brave enough to move that notion from thought to action. And it is to those of you who made that move that my heart salutes and my soul marvels.” ― Craig D. Lounsbrough

The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

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Gladwell, Malcolm
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$17.00
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$17.00

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

  • Paperback: 301 pages
  • Publisher: Back Bay Books (January 7, 2002)
  • ISBN-13: 978-0316346627